If you’re having second thoughts about looking to invest in SEO, here’s a word of advice – don’t. SEO helps you reach out to a wide audience can help bring in targeted traffic – without worrying about spending on big advertising costs. Website traffic can trickle in daily, with the right SEO strategy. However, many startups ignore SEO, keeping it an option for a later stage. One of the reasons startups are apprehensive about investing in SEO is the fact that the results are not immediate – sometimes it can take months for the results to trickle in. However, the results are guaranteed and can help you build up your brand over a long time.
No matter what your SEO expert says (and there are plenty of so-called SEO experts out there), there are some things that cannot change. If your SEO expert tells you something that’s different, understand that they are not good. Here is a look at why startups ignore SEO and why you need to have SEO among the first things when promoting yourself online.
You can do without unique content
No, you cannot use article spinners and you cannot do with copied content. Even if your SEO expert says that the pages without unique content are not going to be crawlable by Google, know that the strategy won’t be a success. This is why – high quality content draws in more visitors and rich content is a must. It will help you rank your pages in Google search results – something that would not have been possible otherwise if you’re having uncrawlable pages. Have content that’s relevant and high quality – there’s no compromise in this regard.
You don’t need keywords
True, Google is looking at semantics more and keywords less, but your SEO isn’t just restricted to Google. There is Bing and Yahoo! that has 29% of market share in the U.S. alone. You need to have a focus on your readers. Most SEO strategies by startups focus on just the keywords – it’s important to remember the intended readers as well. You do not need to frame your content solely for search engines – it will not help you when it comes to Google. If your SEO Expert tells you that you need to have content solely focused on the keywords, just tell him that he is a year or two late – focusing solely on keywords isn’t the solution. You need to take into perspective different factors as well, including forming the right phrases and long tail keywords. It’s important to develop a strategic keyword list.
Credit – http://searchenginewatch.com/
No time for investment in analysis
Most startups ignore going in-depth into a SEO strategy. However, if you do not analyse your site properly, you are not going to be able to understand what’s going wrong. You need to perform an in-depth SEO audit to know what’s wrong. From doing keyword analysis to understanding the various channels of your traffic, you need to analyse your web pages. Take into account different factors like the bounce rate and page load times – everything goes into having a great UI and more traffic. Navigation is an important factor and on-page optimization needs to take into account the user experience.
You do not need to focus on social media
Yes, social media is an important asset and your brand needs it. If your SEO expert feels you do not need to invest in social media as part of your SEO strategy, you may need to reconsider. The reason is simple – social media channels are a great way to drive traffic to your site and build your brand. It helps you interact with customers and build brand loyalty and while Google doesn’t give any specific preference to social media, it is a great way to build up audience. Keep social feeds alove and engage with your audience with the right SEO strategy. Startups need it more than ever as they will be looking to build up on audience and get new leads – social media helps you do it the right way.
You do not need SEO tools
If you’re a startup thinking that SEO tools are for everyone else, think again. Many of the SEO tools are free as well, but you might want to get a few that’s paid according to the SEO strategy that you use. You will need SEO tools to measure how effective your SEO campaign is and where you’re going wrong. If you’re hiring a SEO expert, they would probably have SEO tools of their own that they use, but as a startup you cannot ignore the prospect of investing in SEO tools. SEO tools like SEOmoz and Conductor come in quite handy at times, especially when you’re trying to identify and fix potential technical SEO issues.
You do not need to invest in Google Ads
Yes, you do need to invest in Google and Facebook ads. Here’s why – they bring in the targeted traffic in the true sense. You only get your ads displayed to people who are really interested in your product and you only pay substantially when someone clicks your ad. You will have critics complaining about the fact that Google Ads are clicked upon less by users – but then you only pay substantially when someone clicks on your ads. A good SEO strategy will help you get the right audience and bring them to your site.
The startup dilemna
Startups often have SEO planned for a later stage – and statistics suggest that more than half of the startups fail within a year. Did you know that you can know how well your web pages are ranking for which keywords? SEO tools like SearchEnabler and SEOMoz’s Rank Tracker help you do exactly this. Here’s the catch though – most startups do not want to focus on a SEO strategy nor want to leave SEO in other hands. The notion is often this as a startup – you want to put your time into SEO but know that you do not have enough.
However, you’re apprehensive of the rising SEO costs you might have to incur if you ask an expert. Here’s the way to look at it – you do not look at SEO as something that you spend each month. Rather, you look at it from a ROI perspective. So, if you’re spending $1000 a month on SEO, how much are you getting back in sales? Of course, if you spend $100 a month on SEO, the sales would be a lot different from what you can get if you spend $1000.
Most startups face a cash crunch – that’s the part and parcel of setting things up. Know for instance, that 80% of pages change rank everyday in search engines; however, the changes aren’t usually dramatic. You need to pull ahead of your competitors with the right SEO strategy for your keywords or you might see the keyword that was in the first page slipping away into oblivion soon.
Summing it up
Don’t forget common sense – you probably do not have a lot of time to invest in the SEO front, a reason you might want to hire the right SEO expert; but bidding adieu to your common sense isn’t the right way to go as well. If you’re having a local audience for instance, it makes no sense to concentrate on having traffic from all over the world and if you see your SEO strategy not being aligned to focus on getting the local customers, it probably will not fetch you anything. While you can use different SEO strategies including keeping a track on your visitors with Google Analytics, you may need the help of experts like us to help you get the most ROI – mail us today for a free consultation and we would be happy to help you, right from helping you increase your conversions to helping you build your brand identity online.