For a Small or Medium Business Enterprise, investing in Paid Search results for long may not be feasible. You can have Google Adwords aiding you in your marketing strategy, but using Adwords should now be your primary marketing strategy. So, what do you need to do to make it big and create your own online presence without breaking your budget?
Hiring SEO Companies
Look around, and you will see a number of SEO companies out there offering you services for as low as $100 a month. Don’t get your hopes up. $100 a month won’t serve you anything, not if you are really looking to get any ROI. Creating articles, posting unique content, devising strategies and performing the necessary research takes time. A number of these SEO companies also focus on article spinning, something that Google doesn’t really adore. Article spinning helps you churn out often unreadable articles, in hundreds, from one single article. The principle is the same – it helps substitute different synonyms for a word. Unfortunately, synonyms do not always make sense in the context of the given sentence. Today, with Google semantic search kicking in, you can be penalized by Google if it sees you using methods like article spinning.
So, what do you do?
Concentrating on the priorities
It’s easy to get carried away. $1,000 is a decent SEO budget that you can begin with. When looking at SEO, look at the ROI you have been getting with your campaigns and not just at the SEO cost. That’s why it is important to concentrate on the priorities. Your marketing needs may differ from that of your competitors. Decide on your goals to start with. How many visitors are you looking at? How many sales are you targeting? What is the increase in the number of sales that you are looking at?
If you are launching a product for instance, you might be better off doing publicity for the same with the budget. If you want to increase your online presence, you need to focus on the right SEO plan. Let’s say you are looking at a good SEO plan. Here is something that will help you.
- Start with free
The first step is to understand what your business audience is. While getting more visitors to your site is an essential, you need to look at the conversation aspect as well. You can start with Google AdWords and Google Analytics.
Search for the keywords that can drive in the most traffic to your site with the Keyword tracker tool in Google Adwords. Then, move on to Google Analytics and check out where your site’s visitors are coming from.
- Create a social media presence
If you do not have a social media presence yet, start off by having your own Facebook page and a Twitter account. You can try out sites like Hootsuite; that can help you manage your social media accounts in a jiffy. In fact, these social media management trials often have free trials as well; that can get your started off for free.
- Don’t forget the press release
Google might have killed press releases as a means of getting SEO juice (use websites with high authority), but press releases are effective nonetheless. You might not want to really try out press releases if you do not have something substantial to offer as basic prices for press release distribution can set you back by around $100.
- Focusing on the blog posts
To get started, you need visitors and blogs posts help you do exactly that. Blog posts create content, and Google loves unique and fresh content. You need to focus on creating a content marketing strategy that works. Think about how you can reach out to your audience with the content. When writing, be focused on the theme and ensure that you integrate the right keywords. If using WordPress sites, you can use SEO plugins like Yoast. From the Keyword Research that you did earlier, you will know what keywords to use and what not. You can hire freelancers to do this job, who can either charge you per post or on a monthly basis.
- Email marketing and advertising
Let’s get into the nitty-gritty’s of how you can ensure more conversions. You have content on your site. Now you need visitors on your site and want them to purchase your product or subscribe to your services. Targeted email marketing can work wonders. You need to ensure that you reach out to your targeted customers. Try building a customer base with emails of people who can be potentially interested in your service.
Advertising anywhere will not help – you can use social media sites like Facebook and Twitter to reach out to a target audience effectively. Set a daily budget instead of wiping out all the cash in one go with a fixed project budget. Spread the advertising budget out evenly. When advertising, you need to think of increasing your brand name. For one, you can try focusing on groups that has a good number of people who might be interested in your service. Google presents a good way to promote your search results through paid ads. However, statistics suggests that most people do not click on sponsored results – a reason you might be better off targeting customers through other campaigns when on a limited budget.
It’s important to not forget the basics when revving up your SEO campaign. Use meta tags whenever possible, they might not be as effective as before but then can help Google know what the page’s about. When choosing the domain name, it’s important to choose a domain that’s relevant to your business. You might want to check out how important a domain name is today, in our post here.
What’s $1,000 worth?
There’s no cheap SEO. There’s talk about introducing SEO in University curriculum as well, with no way out for people to really discern who is a SEO expert today. Cheaper SEO is a necessity if you are a SMB though, and it all boils down to time. If you can learn the tricks of the trade, you will be able to know how a possible SEO strategy can work out and build your business in the right way. It’s important to build contacts and network. Some other important things to remember are:
– To focus on the home page. Your home page is most often the landing page and needs to be well designed with clear, crisp content that sells.
– To focus on the navigation. Even Google loves easy navigation through the website. Make sure that all information is discoverable easily.
– Use keyword variations properly and don’t overuse them.
– Keep a track of your progress through Google Analytics regularly to know how you are faring.
– Check the CTR and perform variations to know what sells better.
There’s more to getting business than just looking online. Don’t forget to attend the local conferences and invest time in social media platforms like Facebook and Twitter to develop your brand. SEO is only part of the game; you need to develop your brand image as well.