SEO isn’t just for website owners. No, unlike what you may think, SEO is not Google specific; or for that matter, any platform specific. SEO refers to optimizing your terms and content to get more visibility and that can work anytime, whether it be using Google to make more visitors come by or as is the case here, using app stores to make people notice your app.
So, what’s with App Store and SEO?
We will talk about two of the most popular app stores today – the Google Plalystore and the Apple iOS Store. How can you ensure that you app actually makes it to the forefront of all the apps out there? Yes, we have the New Apps section for users to check out what’s new but it doesn’t take a lot of time for your app to be removed from the list. Hundreds of apps are released each week and you need your app to stay put in the frontline – users are unlikely to go deep in looking for apps.
Here’s a look at few of the SEO tricks you might need to have up your sleeves.
- What’s in a name? Well, everything!
Your name’s the first criteria about how the app store will know what your app’s about. So, don’t think about having primary keywords in the description but have it in the name of the app itself. Ask the users to review your app and address crucial issues to get a better review. So, if your app’s about a baseball game, you need to have the word ‘baseball’ in it.
- Know how people found you
You have Google Analytics to tell you where your website visitors are coming from – but how do you know how your app visitors and downloaders have found you? Here’s a good way to do it. Ask users to submit their email id when they have installed your app. You can offer in-game bonuses or something interesting that will inspire them to fill it. Once they provide their email, ask them how they’ve found you and what phrases did they search in the app store to locate the app. This will help you understand your customers more.
- Don’t forget search engines
Now that we have talked about how search engines do not play an important role in helping people locate your app in the app store, here is a look at how they can help people to locate your app. The thing’s simple – you have people searching for good apps online as well. Most people and gaming enthusiasts search for terms and phrases like “the best racing games today” online, when they are using Google. So, don’t forget to invest in search engines – keywords and links are important even if you’ve a good app for iOS and Google Play Store. It’s important to have a SEO strategy that can capture audience for both the platforms, since you’re thinking of probably launching apps for both these platforms. Search engines look for three major things – the relevancy, the ‘crawlability’ of the content and your brand. Social media mentions of your app and app reviews online will help you get your app featured more prominently. You are optimizing the page when you do online SEO, rather than optimizing the app itself, something that you probably did during the app development cycle.
- Understanding the app store page
You can access the Google Playstore and the iOS store online as well- and not just from your mobile. So, you need a good page description that’s optimized for your audience. The app store page needs to be properly optimized, never forget the title tag and the URL of the app. You need to have a relevant app name so that the URL’s relevant too. A title that tells the app’s function is a must and you need to back up the function in the page description too. Be objective – people like to know what the app does and do not have a description with wrong grammar. Wrong grammar leaves a lasting impression on the users’ mind – who is likely to think that your app is as unprofessional as the product description.
- How can other people look for you?
Let’s say you are Groupon, the company everyone goes to, to locate some great discounts. Well, you need to have a product description that uses phrases like ‘coupons’ and ‘deals’ wisely. People searching for those terms might just be directed to your app in the app store. You will see the keyword field in both the Google and Apple app store, you need to fill them up when launching the app. The keywords are bound to influence search results in a major way – because app descriptions are small and app stores do not really know how relevant the app is to a user, unlike Google, which can tell the relevance by looking at the content of the web page.
- Links do not hurt
No, rather links are an important asset. Link to your official page in different social media sites from the app description. Alternatively, link to your app from the official app pages in different social media sites. It is a good idea to create a domain for your app as well, where you can answer FA’s and interact with users.
- Be featured
It’sone job to develop that app you’ve been thinking about all along and another job to make it popular. The app statistics aren’t that engaging, more than 60% of app developers and entrepreneurs do not even recover their making costs. However, if you can make your app popular, you know that there are big bucks in the offing. A good way to do this is to get your app featured in authority sites. There are a number of authority sites doing exactly this – so you need not be worried. More, being featured also increases your brand’s popularity, something that Google loves.
Remember, there will be apps that do not do any job. You will see some apps that are ranked high at times but actually offer nothing at all. A good way to deal with such apps is to report them but the long term strategy is to design steps to get around them. SEO for mobile apps might seem a bit different than SEO for traditional websites at first. However, dig a little deeper and you might be surprised as to how the distinctions between the two slowly vanish, asking you to create SEO strategies that work for both smart phones and web pages. Quite often, it’s these elementary SEO and linking strategies between differentiating between a successful and an unsuccessful app. As they say, you can get success only when you have people noticing you.
We can help you create some of the right SEO strategies for your app building endeavour. The next time you’re out there launching your app, don’t forget to give us a shout.