The HTML 5 is a work that is still in progress and is the next better and major revamping of the HTML standard. HTML is the most important aspect in search engine optimization. HTML which is a markup language allows us to provide better SEO rankings to websites because it allows the structuring of content which is required to produce better SEO rankings. While the process of developing the HTML 5 is still going on there are many who are already discussing the pros and cons of the possible impacts that HTML 5 will have on SEO.
The biggest advantage of HTML 5 is that it allows segmentation of content meaning now we can have a header, main content area and footer. HTML 5 also allows the addition of new elements which can help get better SEO rankings. Currently on HTML standard <div> element is used to segment content on web pages but the problem with <div> element is that it does not add any semantic value or provide context to the content of the web pages.
With the addition of new elements like <header>, <aside>, <article>, and <footer> the meaningful segmentation of the web pages becomes possible.
While everyone knows the importance of content of a website to generate better SEO rankings not everyone realizes the importance of the latest element of HTML 5. The new <article> element will now allow website owners to indicate which part of the content forms the main content of the web page which allows search engines to place more weight on the content that has been placed inside the <article> element.
The <section> element allows you to indicate to the search engines that there are different sections of content on a particular web page. The biggest advantage of using the <section> element is that it allows you to have separate headings for each section which helps improve SEO rankings. Search engines will have a better understanding of the segmentation and structuring of web pages on your website and will be able to tease out the information hierarchy from the HTML documents which are based on the <section> tags.
The <header> is an important element in the HTML 5 since it provides the location of the site name and logo on the web page. It also provides the location of the main menu to the search engine spiders.
The <footer> element was included in the HTML 5 to provide information about copyrights, licensing terms and conditions, information related to privacy policies and other external links. The information contained in <footer> section allows search engine spiders to search on the basis of copyright and privacy policies information however the biggest concern is that the information contained in this element might be heavily discounted by the search engine algorithms.
The <nav> element provides information to the search engines regarding the architecture of your website.
HTML 5 also allows Backlinks and other multimedia elements like <audio> and <video> which can effectively help improve the SEO rankings of your website. HTML 5 is bound to make search indexing more efficient and advanced.
The Impact of HTML 5 on SEO is going to be big!