Content Marketing άρθρα και συμβουλές

Browsing category CONTENT MARKETING

Making Your Content Viral – How to Go About It

Making your content viral is one of the best ways to garner cheap publicity. Unfortunately, it’s easier said than done and often what goes viral, isn’t intentional. That being said, you can fairly well know what type of content can go viral.   Going viral without buying an expensive ticket

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Is content the business solution – or are we just ugly guys dancing in the kitchen?

Businesses are being told to ‘market content’and that if they don’t have valuable and shareable content they are failing to achieve what is possible for their business. But isn’t this like taking a skinny, social-skills-free nerd out of his corner of the kitchen (where he’s pontificating about the role of

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How Copywriting has changed over the years

Salman Rushdie, Fay Weldon, F Scott Fitzgerald, Kenny Everett, Hugh Hefner, Rick Moranis, Terry Gilliam – some of the world’s best known novelists, personalities and business leaders.   Yes, but also copywriters.   Each of these great talents started their careers in copywriting. It was always seen as a place

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Content is King – so where is the Kingdom?

Content rich blogs, newsletters with unique content, value-added content for your subscribers or clients … the C word is everywhere these days. But if content is King, where is the kingdom? Content only has value if it’s targeted at the right audience. An example – Game of Thrones would not

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Αποδίδει το περιεχόμενο σας; 9 τρόποι για να το μετρήσετε.

Είναι γεγονός ότι η εποχή επιτάσσει ολοένα και περισσότερο περιεχόμενο στις ιστοσελίδες μας. Ψέματα. Η εποχή μας χρειάζεται περισσότερο ΧΡΗΣΙΜΟ περιεχόμενο. Αυτό που ξεχνάνε όμως οι περισσότεροι είναι να «μετρήσουν» πόσο χρήσιμο ήταν τελικά το περιεχόμενο τους και ποιο ήταν τελικά το αποτέλεσμα τους. Αν ρωτάτε εμάς, το μυστικό είναι

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