Το δικό μας seo blog με χρήσιμα άρθρα και συμβουλές...

SEO BLOG

Μέσα απο το Seo Blog μας προσπαθούμε όσο γίνεται πιο συχνά να καλύπτουμε τις εξελίξεις γύρω απο το seo και όχι μόνο.

f

What is Google Rankbrain

On 26 October 2015, Google confirmed a piece of news about their search results processing system. Google admitted to using artificial intelligence to monitor its search results. This is what is called Google Rankbrain. It is a machine learning artificial intelligence system. Machine learning refers to a system where a

Continue reading

How Google’s search engine results have changed with the new paid search results policy of Google

Google has never shied away from making changes in its search algorithm. Most changes end up improving the user experience in one way or another. Over the years though, the most important shift has been from natural search results to paid results. Just like the recent change where Google has

Continue reading

Getting ready for 2015 – Looking at current SEO trends

SEO in 2014: A Rewind of The Major Developments The Last Year   It’s 2015 and there is a lot to work on now. If you are still reeling under the celebrations on New Year, it’s time that you started the New Year on a positive note. There was a

Continue reading

Making Your Content Viral – How to Go About It

Making your content viral is one of the best ways to garner cheap publicity. Unfortunately, it’s easier said than done and often what goes viral, isn’t intentional. That being said, you can fairly well know what type of content can go viral.   Going viral without buying an expensive ticket

Continue reading

Email alerts to Boost SEO – Strategizing Smarter and Easier

While you may believe that you do not need to invest in link building any more, with Google’s updates focusing more on content, you could not be farther from the truth. Link building doesn’t just mean putting up backlinks to your website from different sources but ensuring that you keep

Continue reading

How do the Greatest Startups Ignore SEO?

If you’re having second thoughts about looking to invest in SEO, here’s a word of advice – don’t. SEO helps you reach out to a wide audience can help bring in targeted traffic – without worrying about spending on big advertising costs. Website traffic can trickle in daily, with the

Continue reading

7 Advanced SEO Tactics – Knowing how to score with your site

If you’ve been reading SEO strategies but are yet looking for a way to give the right boost to your site traffic, this post is for you. We won’t confine ourselves to run of the mill SEO strategies that all marketers use, but look at something more.   It’s simple

Continue reading

Google’s Big- So How Small are Others?

Google is often what we talk about when it comes to SEO. The Search Giant’s well known for a number of reasons, including helping your website be featured more distinctly and bring in more traffic. With around 6 billion searches everyday, Google does hold promise for website owners. It is

Continue reading

10 different ways to measure your SEO progress

How is your SEO campaign going? What are the different metrics that you need to be looking for and how well are you faring for each of them?   If SEO campaigns are bugging you and you’re not sure where your SEO campaign’s going, here is an article to help

Continue reading

App Development – Why Do App Developers Need SEO?

SEO isn’t just for website owners. No, unlike what you may think, SEO is not Google specific; or for that matter, any platform specific. SEO refers to optimizing your terms and content to get more visibility and that can work anytime, whether it be using Google to make more visitors

Continue reading

Can Apple iWatch change how we look at SEO?

For some reason, SEO’s often synced with Google today. The reasons are various. Perhaps it’s because Google holds more than 75% share in most countries worldwide when it comes to internet traffic and the search engine people look up to. Perhaps it’s because the search algorithms of other Search Engines

Continue reading

Quality control, SEO and Google Pigeon

Today, let’s talk about the Google Pigeon. If you are reading this, you probably can tell that it’s a Google update we are referring to. The Google pigeon update isn’t new. In fact, its succeeded by the Panda 4.0 update. However, there’s a distinct difference between the two, a reason

Continue reading

5 innovative SEO strategies that can work in the long run

If the Google Penguin and Pigeon updates have affected your site, you might need to reconsider your SEO strategies. Google will consistently tinker on with its algorithm, in its bid to help users get the most relevant results possible. However, that shouldn’t stop you from investing in SEO. Or for

Continue reading

Social Campaign Audits and Your Site’s SEO: The Relation

If it’s something that relates to your site’s SEO, you know that you need to get it done right. For every guy who needs to start off his SEO campaign, the initial problem is to understand how to measure the success.   Google’s head of web spam, Matt Cutt has

Continue reading

Influencing Local SEO rankings – Understanding Local Search Results

We talked about the Google Pigeon update post a while back. There, we talked about how Google’s returning back to 7-Pack results than the 3-Pack results from before. If you haven’t already Googled up what a 7-Pack or a 3-Pack result is, here is what you need to know about

Continue reading

Is Penguin 3.0 Google’s Ebola and do you have an online antibiotic?

At the end of last week, Google confirmed, or perhaps admitted, that the Penguin filter has been updated. Most of the web is calling this Penguin 3.0 although if you actually count all the updates to Penguin thus far, it’s the sixth update. Confused? Don’t be.   Google Penguin Updates

Continue reading

10 Google Myths You Shouldn’t Really be Worried About

A lot of us follow Matt Cutt’s blog. Matt Cutt, a software engineer with Google, shares some interesting insights about how Google ranks websites in his blog and YouTube channel. And since that’s all there to it, with the Search Giant protecting its search algorithm all the time, many of

Continue reading

Best SMB SEO Plan with a $1,000 budget

For a Small or Medium Business Enterprise, investing in Paid Search results for long may not be feasible. You can have Google Adwords aiding you in your marketing strategy, but using Adwords should now be your primary marketing strategy. So, what do you need to do to make it big

Continue reading

Google’s ability to Create Keyword Relevance to Websites

Domain names are one of the primary things that tell Google about your site. Most website owners know of the testing times when they had to think about their website name. With millions of websites only and plenty of domain registrars, you will possibly find your domain name being taken.

Continue reading

Best Practices to make your Site Google Friendly

Best Practices to make your Site Google Friendly   Google is finally looking to reward informative and engaging content that brings in something useful for the reader. Google’s semantic search system is something that brings in a breath of fresh air. However, not many site owners can be happy, at

Continue reading

Google Rankings 2014: Surviving in the Era of Google

Google has changed over the years. It hasn’t confined itself to the job of listing out websites alone. It was simple before in the 1990’s. You use keywords, and Google ranked your webpage according to your on-page keyword usage. Fast forward to a decade and a half and we have

Continue reading

Is parallax an SEO red flag?

There’s quite a heated debate at present about parallax design and its effects on SEO. Many business owners think that website decisions should be easy – it should be straightforward to decide what the best choice is for the business’s online presence and then to implement it. Sadly, it’s not

Continue reading

Call to action Tweaks to Boost Your Conversions

How often have you looked at your marketing strategy and felt that you aren’t making the leeway you need to? Or worse, are you still wondering what Call to Action means? Here are a few Call to Action tweaks that can help you boost your conversion rate and get more

Continue reading

SSL and SEO – how higher security can benefit your website’s ranking

In a recent blog post, Google talked about a top priority – security. This a high consideration for Google; it has already worked on its own services – relying on industry-pioneering security systems such as strong HTTPS encryption in its Search, Drive and Gmail services. But for Google it doesn’t

Continue reading

Google Pigeon Algorithm

Google “Pigeon”and its effects We all know what pigeons do. Fly around in flocks and cr** on everything. Which is why when Google released a new algorithm to improve local search engine results, it didn’t call it pigeon. In fact, it didn’t call it anything. One of the most significant

Continue reading

Race For Life Now

Some of humanity’s greatest achievements are now taken for granted – restoring sight to the blind, or hearing to the death, eradicating polio, defeating cancer …   Well perhaps not that last one. Not yet. The battle with cancer has been long and hard and many important victories have been

Continue reading

Is content the business solution – or are we just ugly guys dancing in the kitchen?

Businesses are being told to ‘market content’and that if they don’t have valuable and shareable content they are failing to achieve what is possible for their business. But isn’t this like taking a skinny, social-skills-free nerd out of his corner of the kitchen (where he’s pontificating about the role of

Continue reading

How Copywriting has changed over the years

Salman Rushdie, Fay Weldon, F Scott Fitzgerald, Kenny Everett, Hugh Hefner, Rick Moranis, Terry Gilliam – some of the world’s best known novelists, personalities and business leaders.   Yes, but also copywriters.   Each of these great talents started their careers in copywriting. It was always seen as a place

Continue reading

How well does your brand travel?

‘Ich bin ein Berliner‘, the phrase uttered by John F Kennedy which has become iconic – and much debated!*  Such a simple phrase, but one that’s echoed down the decades, and as a result of that debate, become better known than almost any phrase in translation. Simple things that engage

Continue reading

Long tail keywords – why you might be fishing in the wrong ocean

One of the most iconic scenes in Jaws is the moment when Roy Scheider comes face to face with the shark. Backing into the wheelhouse he announces, ‘You’re going to need a bigger boat.’ Now most of us wouldn’t want to stare in the eyes of a monster, but we

Continue reading

Content is King – so where is the Kingdom?

Content rich blogs, newsletters with unique content, value-added content for your subscribers or clients … the C word is everywhere these days. But if content is King, where is the kingdom? Content only has value if it’s targeted at the right audience. An example – Game of Thrones would not

Continue reading

PR and SEO – a double act with superpowers

The best superheroes have a sidekick. Just as Batman has Robin, so PR – the art of communicating your business to the world, has SEO – the craft of optimising your online presence so it’s attractive to search engines. Most businesses know they need PR and SEO but often aren’t

Continue reading

Αποδίδει το περιεχόμενο σας; 9 τρόποι για να το μετρήσετε.

Είναι γεγονός ότι η εποχή επιτάσσει ολοένα και περισσότερο περιεχόμενο στις ιστοσελίδες μας. Ψέματα. Η εποχή μας χρειάζεται περισσότερο ΧΡΗΣΙΜΟ περιεχόμενο. Αυτό που ξεχνάνε όμως οι περισσότεροι είναι να «μετρήσουν» πόσο χρήσιμο ήταν τελικά το περιεχόμενο τους και ποιο ήταν τελικά το αποτέλεσμα τους. Αν ρωτάτε εμάς, το μυστικό είναι

Continue reading

Rich Snippets τι είναι; Πως μπορούν να σας βοηθήσουν;

Αν κάνουμε μια ιστορική αναδρομή θα δούμε ότι το search engine marketing έχει εξελιχθεί σημαντικά τα τελευταία 15 χρόνια. Όπως εξελίσσετε λοιπόν το ίδιο κάνουν και οι μηχανές αναζήτησης της Google, αλλά και της Microsoft (bing) και κατ επέκταση ο τρόπος που μας παρουσιάζουν τα αποτελέσματα τους. Η χρήση δομημένων

Continue reading

Website Architecture : Κάτι που θα πρέπει να δείτε άμεσα

Το να δημιουργήσεις ένα σωστό website μπορεί πολλές φορές να παρομοιαστεί με το να χτίσεις ένα σπίτι. Αν θέλεις να είναι σταθερό στο χρόνο, θα πρέπει να βάλεις τα σωστά θεμέλια και να έχει σωστή αρχιτεκτονική. Ειδάλλως θα πέσει.  Μπορεί ένα website να μην πέσει όπως ακριβώς ένα σπίτι αλλά

Continue reading

4 απλά βήματα για να μην τιμωρηθείτε από την Google.

Οι αλλαγές που έγιναν τον περασμένο χρόνο από την Google και πιο συγκεκριμένα ο αλγόριθμος Penguin τον Μάϊο του 2013 αλλά και ο αλγόριθμος Hummingbird, έδειξαν ακόμη μια φορά πως  links από πηγές που δεν είναι σίγουρες θα πρέπει να αποφεύγονται. Σαν ιδιοκτήτης ενός website θα πρέπει να κάνετε focus

Continue reading

Hummingbird – Δεν προκειται για Long – tail Search

Απο τον τίτλο του άρθρου οι πιο εξοικειωμένοι ίσως έχετε καταλάβει ότι  μιλάμε για τον τελευταίο αλγόριθμο της Google. Το άρθρο αυτό  έχει σκοπό  να διαφωνήσει  με σχεδόν κάθε θέση που έχουν πάρει  οι ειδικοί για το Hummingbird.  Σχεδόν όσοι ασχολούνται με το SEO εκεί έξω  αναφέρουν ότι πρέπει  να χρησιμοποιήσετε

Continue reading

Life Without Social Media- What Would It Look Like?

This is a question we all need to ponder over. Social media has become such an integral part of our lives that if one day it suddenly disappears it will create a great void. Social networking has contributed largely to make our lives less complex and more interactive. You may

Continue reading

Importance of relevance in link building

Getting a link from a high PR page is old. Getting a link from the more relevant site is the new PR. The link should be relevant to the domain name and it should be relevant to the title and the content. By including the relevant links, it is possible

Continue reading

10 redundant SEO methods that you should phase out

I am very much delighted to proclaim the fact that no website that was optimized bore the brunt of Google updates such as Panda or Penguin. As I analyze the results, I found that websites which implemented so called proven and well established methods of SEO were big failures because

Continue reading

WordPress Themes & Plugins με κρυμμένα links

Πολλές ιστοσελίδες υποφέρουν απο τον αλγόριθμο Panda της Google τον τελευταίο μήνα και πολλοί απο τους ιδιοκτήτες των ιστοσελίδων δεν καταλαβαίνουν ακόμα για ποιο λόγο  δεν μπορούν να επαναφέρουν τις ιστοσελίδες τους στις θέσεις που είχαν. Μέχρι πρότινος πιστέυαμε ότι μόνο τα «κακά links» προς την ιστοσελίδα μας μπορούσαν να

Continue reading

Reader oriented content presentation

Reader oriented content presentation Why should you go for reader oriented content preparation? Web content preparation is going through various phases. Gone were the days where you can write whatever you want on the web page or blog. Your web page might not have been noticed even if you failed

Continue reading

Penguin Update

Penguin Update   Penguin Update has introduced various changes. You should synchronize your website as per the website so that you can make the most through the search engine rankings. You should have a strong post-penguin strategy to accomplish this task. The update was released in April, 2012. The update

Continue reading

Local optimization tips

Local optimization tips Local optimization tips will ensure that your website’s visibility can be enhanced in your location. By improving the visibility of a website at a location where business is held it is possible to attract more traffic to your site. Increase in traffic will lead to number of

Continue reading

SEO in 2013 what to expect

SEO in 2013 what to expect Search engine optimization techniques have influenced the way websites are created. If you are creating a website or managing a website, you should understand the importance of preparation of user-friendly as well as SEO-friendly content to be presented through web pages. SEO has undergone

Continue reading

Google plus effect on seo

Google Plus effect on SEO Google is the leading search engine. It takes into consideration of various SEO methods. By effecting utilizing the Google+, you can derive great benefits. It is possible to improve the overall ranking of your website and web pages. Let us how you can make the

Continue reading

Long tail keywords for SEO

Long tail keywords for SEO – Why not to avoid? In order to optimize your website, various SEO measures are implemented. Similarly, in order to protect your site from Google penalization, you should implement SEO very cautiously. Long tail keywords for SEO is intended to get search results that are

Continue reading

How Pinterest can affect SERPs

­How Pinterest can affect SERPs Social media representation is essential to improve search engine rankings. In addition to Facebook, Twitter and Google+ there are many social platforms. Pinterest is a unique social media where you can share a variety of information in the form of images. Pinterest is really interesting

Continue reading

EMD update (exact match domain update)

EMD update (exact match domain update) Quality websites are identified through TLD extensions like .Com, .Net, .Org and other domain extensions. Other parameters that are taken into consideration include the number of keywords used in the post and domains with stop words. If there are number of dashes, it is

Continue reading

Quality guest blogging make everyone accept your articles

Quality guest blogging, make everyone accept your articles ! Guest blogging is a great way to increase the traffic on your site. With the increase in traffic, you can improve the site statistics and your website’s rank will improve. There are various ways to optimize a site and to improve

Continue reading

How to recover from Pandas effect?

      How to recover from Pandas effect? Google updates search engine algorithms on a regular basis. This is done to perform a level playing role in the world of search engine optimization. The webmasters should optimize their sites within the guidelines stipulated by the Google search engine. If

Continue reading

Οργανωστε τις δημοσιευσεις σας σαν επαγγελματιες

Η οργάνωση των δημοσιεύσεων στα κοινωνικά δίκτυα για πολλούς αποτελεί πονοκέφαλο. Ωστόσο είναι  σημαντικό να δημιουργούμε ένα πλάνο σχετικό με τις δημοσιεύσεις που θέλουμε να κάνουμε στα Social Media καθώς και να παρακολουθούμε την απόδοση τους μέσω στατιστικών στοιχείων. Γι’αυτό το λόγο δίνουμε το παρακάτω αρχείο με σκοπό να σας

Continue reading

Link disavow tool – Νεο tool απο την Google

Τι ειναι το «google disavow link tool» ; Με λίγα λόγια, η Google συνιστά τώρα ότι αν το site σας έχει επηρεαστεί αρνητικά από τον τελευταίο γύρο των ενημερώσεων αλγορίθμου με στόχο κακές συνδέσεις θα πρέπει να πάρετε άμεσα  απαραίτητα μέτρα για την εξάλειψη αυτών των δεσμών προς την ιστοσελίδα

Continue reading

SEO for mobile websites

SEO for mobile websites It has become very important nowadays to change strategies and tactics to accommodate the increasingly popular mobile search. Mobile websites are growing in numbers every day with its own set of rules. Mobile search is very different from the traditional desktop search websites. Hence it is

Continue reading

SEO for Bing

Ever since Bing was released by Microsoft it has generated a lot of interest and speculation especially in the SEO industry. Bing is quite different from the other major search engines especially Google and with good reason. Bing was intended to be a heavier player and was expected to steal

Continue reading

Overdoing SEO

Every website owner wants his/her website to be indexed in the coveted top three or top five positions of search results. Hence the fight to reach and stay at the top often becomes unethical. There have been many instances where many websites have lost their high SEO rankings and subsequently

Continue reading

Impact of recession on SEO careers

There are many people who joined the SEO bandwagon just because they thought that the SEO industry would be stable and lucrative in the long run as compared to other industries. But the fact has been otherwise since the recession has had effect on many industries which were otherwise thought

Continue reading

Impact of HTML 5 on SEO

The Impact of HTML 5 on SEO The HTML 5 is a work that is still in progress and is the next better and major revamping of the HTML standard. HTML is the most important aspect in search engine optimization. HTML which is a markup language allows us to provide

Continue reading

Social Media And SEO

Social Media and SEO .Today SEO has come a long way and it continues to evolve as many new strategies are developed with the emergence of many new trends on the web. One of the factors that had a great effect on SEO and search engine ranking approaches is Social

Continue reading

Understanding Google Freshness Update

Google updates its search algorithm regularly as an effort to offer the best online browsing experience to its users. One of the latest updates to the search algorithm by Google comes in the form of Google Freshness algorithm. Through this update Google promises users the most up to date results

Continue reading

Being Nice (How to e-modarate Facebook page part 2)

        Σε προηγούμενο post μιλησαμε για  βασικούς κανόνες διαχείρισης της σελίδας σας στο Facebook. To σημερινό άρθρο έχει σκοπό να μεταφέρει την σημασία του να είσαι ευγενικός με τους ανθρώπους που πλέον έχουν γίνει μέλη της σελίδας σας στο Facebook. The concept of  ‘being nice’ . Τις

Continue reading

Seo Ranking Factors check list

Το search engine optimization – seo δεν αμφισβητεί κανείς  οτι  θέλει τον χρόνο του,  παράλληλα όμως οσο αφήνουμε τον χρόνο να περνάει περιμένωντας τα αποτελέσματα των ενεργιών που κάνουμε ώστε να έχουμε μια καλύτερη θέση στις μηχανές αναζήτησης θα πρέπει να φροντίσουμε και να γίνουν ορισμένες εργασίες πάνω στην ιστοσελίδα

Continue reading

Facebook Page (how to e-moderate) part1

Αυτό είναι το πρώτο  σε μια σειρά από άρθρα, που θα ακολουθήσουν για το πως μπορείτε να διαχειριστείτε την σελίδα σας στο Facebook και να αντιμετωπίσετε διάφορα προβλήματα που τυχόν συναντήσετε. When to e-modarate Έχετε στήσει πλέον την εταιρική σας σελίδα στο Facebook,  δεδομένου ότι στην Ευρώπη τα ωράρια εξυπηρέτησης

Continue reading

Bing Webmaster Tools

Λίγο πρίν απο τον Ιούνιο η Bing ανακοίνωσε την νέα πλατφόρμα των webmaster tools, η οποία με μια πρώτη ματιά φαίνεται να έχει δεχθεί μεγάλες αλλαγές σε σύγκριση πάντοτε με την αντίστοιχη της Google (Webmaster Tools). Την ίδια στιγμή που η Bing μεγαλώνει ολοένα και περισσότερο δεν φαίνεται ακόμα να

Continue reading

seo vs Social media for Hotels

Η Wihp εταιρεία που ασχολείται με Hotel Marketing παρουσίασε πρόσφατα μία έρευνα που αφορούσε 10.000 κρατήσεις για την συμπεριφορά του χρήστη πρίν και αφού είδε την ιστοσελίδα του ξενοδοχείου . Όπως λέει η ίδια η εταιρία “οι μηχανές αναζήτησης κάνουν ακριβώς αυτό που φτιάχτηκαν να κάνουν, να βρίσκουν ιστοσελίδες” .

Continue reading

The importance of SEO

Δεν υπάρχει καμία αμφιβολία ότι το internet έχει μπει για τα καλά στη ζωή μας και το 2011 ανακαλύπτουμε ολοένα και περισσότερους τρόπους για να μας συναρπάζει σε διάφορους τομείς τις καθημερινότοτητας είτε αυτό σημαίνει τουρισμός είτε πληροφόρηση είτε διασκέδαση !   Συνεχώς ορισμένοι προσπαθούν να βρουν νέους τρόπους ώστε να

Continue reading

    Follow us

ΑΡΧΕΙΟ

From the blog

    • What is Google Rankbrain
    • On 26 October 2015, Google confirmed a piece of news about their search results processing system. Google admitted to using artificial intelligence to monitor its search results. This is what...
    • Read more

Latest Tweets

ADDRESS

Βασ. Όλγας, Θεσσαλονίκη
Τηλ:2315 310 667
sales@seoexperts.gr